We are pleased to be a Paramo Premier Retailer, we stock the full range of Paramo, with a very big display and all our staff wear and can explain every garment in the range. We are very proud to say that we won PARAMO PREMIER RETAILER OF THE YEAR 2007 AND 2004, AND WON RUNNER UP POSITION IN 2005 & 2006, this reflects our strong commitment to and enthusiasm towards Paramo.

This section will tell you a little about Paramo, but if you would like any further information please do not hesitate to give us a call on 01254 822220, send an e-mail or visit us in the shop. To view (and possibly buy) Paramo products visit our online shop.

Paramo are passionate about the envirnonment and protecting it. That's one reason why Paramo garments are designed to outlast conventional outdoor kit and NOT become obsolete. When we talk about recycling we don't mean abandoning your garment in a recycling bin to buy a new one! Paramo garments are:

Renewable - With no laminates or membranes to deteriorate, garments can be rejuvenated and re-waterproofed indefinitely with Nikwax Aftercare.

Repairable - Paramo garments can be repaired without compromising performance. You could stick pins all over a Nikwax Analogy garment, take them out and still be waterproof!

Recyclable - Thanks to the longevity Paramo enjoys (and guarantees) your garment can lead a useful life when passed on to a new appreciative owner.

And Paramo is committed to protecting the environment by:

Reducing - inspired by our Environmental Managament Team we seek to optimise and decrease our use of materials and fuels.

Restoring - working with the World Land Trust, we contribute each year to offset all our primary carbon emissions and protect existing vital rainforest under threat plus plant new rainforest issues.

Replanting - for every Pajaro Jacket bought we donate a sapling to Trees for Life to help restore the Caledonian forest in Scotland.

Rebalancing - in partnership with wildlife photographer Andy Rouse, we set up 'The Aspira Fund' to donate profits from his Paramo range to small conservation/research projects.

Redistributing - We've been able to help charities like Remploy and Fairbridge to take disabled and young people out on the hill by donating kit. And we work with World Emergency Relief to provide garments for refugees elsewhere in the world.

TOP 5 REASONS FOR CHOOSING PARAMO

1. UNIQUE NIKWAX DIRECTIONAL FABRICS - offering unsurpassed breathability and comfort - All Paramo garments use innovative fabrics engineered by their sister company Nikwax designed to actively direct water (liquid water as well as water vapour) to where you need it to keep you comfortable. This goes from the newest reversible next-to-the-skin Parameta T to the outer protection of Nikwax Analogy.

As a result of Directionality, Paramo gear outperforms other outdoor garments better than breathable, more comfortable than waterproof, as silent and supple as soft shell, Paramo continues to perform in a wide range of temperatures.

2. ON THE HILL DESIGN - for "tried & tested" performance and features - All Paramo designs originate and are refined by their design team based in the Lake District. They are tested extensively in the Paramo labs and by their team of highly critical gear testers on the hill.

Paramo style emanates from function, comfort and safety not just fashion. Each garment works superbly on its own but is also designed to be combined effectively with others in the range. Through to skin ventilation sited for maximum function, pockets in the sizes, shapes and places to be most useful, adjustable hoods and cuffs plus excellent articulation for unrestricted movement.

3. CHOSEN BY OUTDOOR PROFESSIONALS - including our local Mountain Rescue Team & Countryside Wardens - Rescue Teams, Outdoor Instructors and guides were among Paramo's earliest converts. Today, they remain the focus of our development by satisfying their needs, Paramo can be sure that all outdoor enthusiasts gain from fabric and garment improvements.

Paramo gear is selected for its comfort and safety on the hills by such organisations as the National Search & Rescue Dog Association (SARDA), English Nature, the Countryside Council of Wales and the National Trust for Scotland. It's the first choice of some 30 teams within the UK Mountain Rescue Community, who routinely use Paramo day in, day out across the wet and windy UK.

4. LONG TERM PERFORMANCE BACKED BY LIFETIME GUARANTEE - they just won't wear out! - With Paramo, there's the guarantee of performance and comfort that will last. There's no laminates or coatings to break down in your garment instead the simplicity of aftercare with Nikwax products to main the waterproof performance of your garment indefinitely.

Under the Paramo Lifetime Guarantee, any manufacturing defect will be rectified free of charge indefinitely.

5. ETHICAL PRODUCTION & thinking - Paramo produce garments designed to outlast conventional outdoor gear. PLUS the production facility established in 1992 in Bogota, Colombia is part of a valuable social program with the Miquelina Foundation to provide employment and skills to at risk women seeking an improvement in their lives. Paramo's cooperation with Miquelina has allowed thousands of women and children to be helped in very practical ways, with factory profits funding housing projects, a kindergarten and a canteen for local children.

Paramo is always performing very well in Gear Reviews in Magazines and with our customers, look under the REVIEW section to find out more...

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