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Privacy Policy

This page, in addition to our Terms and Conditions and Website Terms of Use, sets out how Whalley Warm and Dry Limited uses and protects any information that you give us when you use our website (“our website”). is a website operated by Whalley Warm & Dry Limited (“we”, “us” or “our”). We are registered in England and Wales under company number 4988190 and with our registered office at King Street, Whalley, Lancashire, BB7 9SN, United Kingdom. Our VAT number is 786315404.

The term ‘you’ refers to the user or viewer of our website.

Whalley Warm and Dry Limited is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website, then you can be assured that it will only be used in accordance with this privacy statement.

Your access, use of and submission of an order via the Site constitutes your explicit consent to the collection, use and transfer of your personal data, in the manner described in this Privacy Policy. If you disagree with the way we process data collected on the Site, we recommend that you do not use the Site.

If you wish to obtain further information about us and/or the contents of this Privacy Policy, you can contact us by email at or by telephone phone on 01254 822 220 between 10am -5pm Tuesday to Saturday or Sunday 1pm-5pm.

Whalley Warm and Dry Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 22/05/18.


When do we collect your personal data?

  • When you visit our website, and use your account to buy products and services
  • When you make an online purchase and check out as a guest we collect transaction-based data
  • When you create an account with us.
  • When you sign up to receive our newsletters
  • When you purchase a product or service by phone but don’t have (or don’t use) an account.
  • When you join our loyalty card programme in store
  • When you submit a query via our contact form
  • When you request a boot fitting appointment via our online booking request system
  • When you contact us by any means with queries, complaints etc.
  • When you enter prize draws or competitions.
  • When you book any kind of appointment with us
  • When you comment on or review our products and services.
  • When you’ve given a third party permission to share with us the information they hold about you.
  • When you visit us in store we have a CCTV system operating.


What We Collect

Information from which we can identify you, is held in accordance with the principles of the Data Protection Act. For purposes of the Data Protection Act 1998, Whalley Warm and Dry Limited is the “data controller”.

  • When you place an order with us online or via telephone, we collect information necessary to process that order, this includes name, address, contact details (telephone and email) along with payment information.
  • If you have created an account with us online, we collect name, address, contact details (telephone and email) and keep a record of previous orders and when they were placed.
  • If you decide to join our Loyalty Card scheme in store, we collect your name, address and email address.
  • If you contact us via our online contact form, we collect your name, email address and information provided within the form to enable us to process your enquiry. We do not keep hold of this information after the query has been dealt with unless you have given us consent by ticking the opt-in box to receive our newsletter emails.
  • If you submit a Specialist Boot Fitting appointment via our online form, we collect your name, telephone number, email address, the date you wish to have an appointment, your preferred time and any additional appointment notes you have made on the form.
  • If you book a Specialist Boot Fitting appointment over the telephone, we collect your name, contact telephone number and if you are a returning customer, we ask for you to provide us with your post code so we can locate your Specialist Boot Fitting measurement chart.
  • If you have your feet measured as part of our Specialist Boot Fitting service, we collect your name, address, contact details,your foot measurements and notes associated with the fitting. We keep a paper and digital archive of measurement charts to enable us to retrieve the fitting and measurement information if a customer returns for more footwear or if the customer requires a follow-up fitting appointment. Paper fitting charts are kept for a maximum of 5 years whilst digital copies are kept for 10 years.
  • Information gathered by the use of cookies in your web browser. Learn more about how we use cookies in our Cookie Policy below.
  • If you enter prize draws or competitions we will collect your name and email address. We do not keep hold of this information after the prize has been drawn unless you have given consent to receive our marketing emails by ticking the opt-in box.
  • If you sign up to receive our newsletters, we collect your name and email address. We use Campaign Monitor to send all of our newsletter emails, Campaign Monitor track when/if you have opened your emails and if you have clicked on any links.
  • Your comments and product reviews.
  • We have a CCTV system operating in store for the security of both customers and staff. These systems may record your image during your visit. Recordings are deleted after 2 weeks.


What We Do With the Information We Gather

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We gather and use information about individuals in order to provide products and services both in store and online. We also collect personal information to enable certain functions on our website.

Your personal information helps us to understand your needs and provide you with the best possible customer service.

We may process your personal information for the following reasons:

  • To book appointments for our Specialist Boot Fitting Service
  • To process and fulfil customer orders
  • To process payments and to prevent fraudulent transactions.
  • To respond to and help with customer enquiries
  • Internal record keeping
  • To administer our website
  • To improve our products and services.
  • To send marketing emails such as our newsletter, special offers and new products to those people who have expressly given their consent to receive such communication.
  • To send follow-up marketing emails
  • To share your details with a third party who is providing a service such as delivery couriers
  • To protect our customers, premises and assets from crime through the use CCTV in store. If we discover any criminal activity or alleged criminal activity through our use of CCTV, we will process this data for the purposes of preventing or detecting unlawful acts.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you.
  • To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering.
  • To comply with our contractual or legal obligations to share data with law enforcement.
  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you. If you would like to opt-out of receiving these requests, please email


How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


Controlling Your Personal Information

From 25th May 2018, the new EU privacy regulation called the General Data Protection Regulation (GDPR) is in effect.

GDPR provides citizens of the EU with greater control over their personal data and assures that their information is being securely protected across Europe.

The GDPR provides the following rights for individuals:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to Customer Services, Whalley Warm and Dry, King Street, Whalley, Lancashire, BB7 9SN. To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice. If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

You have the right to withdraw your consent for us to process your data.

  • If you have previously signed up on our website to receive our newsletter emails but would like to now unsubscribe, please submit your email address below;



  • You can update your email address and remove consent to track your activity on opens and clicks of newsletter emails by clicking on the ‘Preferences’ link at the bottom of a newsletter email or by emailing us at
  • If you have previously agreed to us using your personal information for direct marketing purposes, including signing up in store for the Loyalty Card scheme or opting-in when entering our competitions, you may change your mind at any time by writing to Customer Services, Whalley Warm and Dry, King Street, Whalley, Lancashire, BB7 9SN or emailing us at
  • If you have created a customer account and would now like to delete it, please email us at

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

If you think there is a problem with the way we are handling your data you have the right to complain to the ICO.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.


How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive.

We use cookies and other tracking technologies to collect data, to personalize content and ads, and to analyze our traffic. We share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information you have provided to them

To process our online orders, our website uses WooCommerce which makes use of three cookies. Two of the cookies contain information about the cart as a whole and helps WooCommerce know when the cart data changes. The final cookie contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. No personal information is stored within these cookies.

Our website uses WordPress cookies to verify who you are. There are cookies for logged in users and for commenters.

Like most websites, we use Google Analytics cookies to help analyse our website traffic. This statistic cookie helps us to better understand what pages are being viewed, how visitors are interacting with our website and how they navigate through our website. We use this data to help improve our website and tailor it to our customer’s needs. The statistics provided by Google Analytics are anonymous, it is not possible to identify individuals and in no way does it gives us access to your computer or any information about you, other than the data you choose to share with us. We only use this information for statistical analysis purposes and then the data is removed from the system.

Our website contains videos to showcase our products and services. These videos use YouTube cookies which keep statistics about how the visitor uses You Tube videos across different websites, registers a unique ID to keep statistics on what videos from YouTube the user has seen and tries to estimate the users bandwidth on pages with integrated You Tube videos.

Our website uses Facebook cookies to enable us to measure, optimise and build audiences for advertising campaigns served on Facebook and Instagram. Facebook Custom Audiences is a set of cookies that tracks your interactions with our Site, to provide you with personalised advertising on Facebook where you are a registered user of such service. Facebook Pixel is a cookie used for tracking the level of conversion from Facebook ads and to target users with Facebook ads based on the actions they take on our Site. This pixel records information about a user’s browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to audiences of people who have visited the Site.

Overall, cookies help us provide you with a better website. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of our website.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.


Links to Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



If you have any questions about this Privacy Policy, please do not hesitate to get in touch with us.

You can contact us by email at or by telephone phone on 01254 822 220 between 10am -5pm Tuesday to Saturday or Sunday 1pm-5pm.

Alternatively, you can write to us at Whalley Warm & Dry, King Street, Whalley, Lancashire, BB7 9SN, United Kingdom


Opening hours:
Tuesday - Friday 9am - 5:45pm
& Saturday - 9am - 5pm.